CREATING B2B PERSONAS THAT CONVERT

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges.Key components

Business services are the core of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.Understanding Business ServicesBusiness services refer to professional solutions offered by individuals or firms to help other companies reach their goals.